What “Wild” Means to Me Now

Still Wild Co. began with a very different understanding of what it meant to be wild.

In my twenties, I thought I was living. I chased excitement, stayed busy, drank, sought validation, and sometimes used relationships and experiences to escape parts of myself that I didn't know how to face.

Looking back, I realize that version of “wild” wasn't really freedom.

I was running from everything while somehow remaining completely stuck.

Some of the things I called fun were really ways of avoiding the hard things. Ways of numbing. Ways of self-sabotaging. Ways of punishing myself for things I believed I had done wrong or for parts of myself I didn't think were worthy of love.

And honestly, I didn't always realize it at the time.

Now I'm in my thirties, and I'm still working through those things. I still struggle. I still have days when old patterns and old insecurities show up.

But now I have a vision for something different.

I don't want to spend the rest of my life running from myself.

I want to become wild in a completely different way.

I want to be wild enough to love every part of myself.

Wild enough to radically accept who I am, where I've been, what I've done, and where I'm going.

Wild enough to give myself—and others—grace.

Wild enough to slow down.

To spend time outside and feel connected to nature. To notice the little things. To heal. To let go. To grow older without being afraid of it.

I want to be wild enough to say:

I am good enough.

I am pretty enough.

I am deserving of great things.

I am deserving of happiness.

And maybe most importantly, I want to stop measuring my worth by standards that were never fair to begin with.

There is so much pressure placed on women to look a certain way, stay young, be beautiful in a very specific way, and constantly become something more acceptable to everyone else.

I don't want to live that way anymore.

I want to remember that my heart and my mind matter more than my outward appearance.

I want to love the younger versions of myself that I was so incredibly hard on.

I want to give those parts of me the compassion they deserved all along.

I want to learn to love myself in the way I always wished the important people in my life had loved me.

That is the meaning behind Still Wild Co.

The products are part of it, too.

I want to create thoughtfully made things for everyday life—from herbal teas and natural beauty products to lotions, self-care items, and other products made with carefully chosen ingredients.

But Still Wild is about more than what's inside a package.

It's about being intentional about what we put in and on our bodies.

It's about finding beauty in simplicity.

It's about choosing what feels right instead of blindly following what's trendy.

It's about nature, self-care, aging gracefully, and creating a life that feels like your own.

And it's about building something meaningful.

I'm creating Still Wild Co. into something I can be proud of—and something I hope my children will one day look at and be proud that their mom built.

Because I've learned that wild doesn't have to mean restless.

Wild doesn't have to mean reckless.

Wild doesn't have to mean running away.

Wild can mean staying.

Wild can mean healing.

Wild can mean letting go.

Wild can mean choosing yourself.

Wild can mean being completely, unapologetically yourself.

Wild can be calm.

Wild can be steady.

Wild can be soft.

Wild can be free.

And after everything, I think I'm finally ready to discover what it means to be Wild & Free. 🌿🤎

Still Wild Co.
Wild. Free. Letting go.

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